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RAZR (Korea) Color Plan

Cell Phone
Client : Motorola

The RAZR phone craze was global, but it was not to last forever. In order to prolong the sensational sales of this product in Korea, we developed a set of refreshing CMF changes. Without increasing the base phone cost, the Korean market sales continued well beyond what was forecasted. This approach became so successful many more manufacturers began to apply the same method.



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