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D plus

Cell phone

Client : Motorola

‘D’ represents the disrupting nature of this low cost phone in targeted developing countries. The ‘D Plus’ phone design is the second generation in the ‘D’ series for Motorola. At just $30USD, this accessible phone appears to sacrifice none of the build and material quality that a more expensive product would include. We were able to achieve this cost reduction by using an e-ink display, lowering the number of expensive mechanical parts and applying CMF that communicates quality without the cost.




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