intenxiv ⓒ 2020

 

 

D-day

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-intenxiv

Freshness is the most important buying factor when purchasing milk. However, conventional milk packaging has a relatively small printed expiration date. ’D-day’ packaging communicates freshness with time sensitive printing that gradually reveals the expiration date as the day draws near. The large printed date becomes an iconic point of branding; building a story of trust and freshness with the customer.

 

 

 

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